What made you stay in tech after you watched the dot-com bubble burst? She was local and she had style, but she developed her own audience and exposed our brand. It was when Rumi Neely was still known as Fashion Toast. The first time we ever worked with a blogger was in 2008. That might be obvious, but it’s still not completely embraced by the industry. We also had to keep up with the shift in the customer. Now, some are Internet famous before they’re industry famous, and have huge social followings. In the past, model recognition was reserved for those on the runways and magazine covers. A magazine like Vogue might have a circulation of around 2 million, but a blogger like Chiara Ferragni has more than 5 million followers on Instagram, and a lot of the top bloggers are based out of the L.A. fashion capital, but today many people’s fashion is informed by the blogger world. Michael Karanikolas: Fifteen years ago, the major influence in the fashion world was fashion publications, which were largely New York–based. Why work with digital influencers and bloggers rather than take the traditional advertising route? It’s interesting to see how trends evolve and hit mass quickly. Mente: Definitely the Von Dutch hats! A couple of years ago, wedge sneakers were all the rage, from Isabel Marant to athletic brands like Puma. What are the most memorable trends you’ve carried? The world has become more integrated in terms of high fashion and mass because of social media. is very influenced by the runways, and vice versa. Now, our customer is focused on complete looks. fashion because we thought it lacked a certain credibility-it was the time of Juicy tracksuits and Von Dutch hats, which we ended up carrying because they were relevant. Mente: We were a little hesitant to identify ourselves with L.A. Hollywood, fashion, and celebrity are so intertwined in L.A., so we were able to understand trends, which influenced the REVOLVE aesthetic. We were looking for things to sell on e-commerce, and a friend suggested the jeans that Jennifer Aniston wore on Friends-7 for All Mankind. We started REVOLVE in 2003 after realizing that people were starting to search online for fashion, and especially jeans. Michael Mente: We don’t have fashion backgrounds-we were in tech. How did you end up in the fashion industry? Since its launch in 2003, REVOLVE has grown to become a leader of the L.A. Now, the only downside to Revolve Clothing is that they do not keep very much in stock, so items will quickly sell out.Michael Karanikolas and Michael Mente (aka The Mikes) were on the e-tail scene before it evolved into e-tail as we know it. This ensures I am posting items before everyone else! I always like to stay on top of their most recent additions, so that I can get them posted for you guys before the sizes start selling out! Then, I like to look at their new arrivals. They are always one step ahead on that front. Navigation: Revolve’s website is so easy to Navigate! I immediately look at the hot list to get an idea of what is trending.If you are new to Revolve, you can sign up for their newsletter and get 10% off of your first purchase!
It is great for me, because I can try on the clothes and wear them around the house and really make sure I like the item, the quality is great, and it is comfortable, before I post it for you guys! If not, I just put it back in the box or bag and put the pre-paid return label on the top and drop it into the postal slot!
#Revolve clothing free
OK, this should win you over right there! It is sooo nice knowing that we wont have to pay shipping for something we may end up not even liking! Plus, it is all about the instant gratification! I cannot tell you how many free shipping sites I take advantage of.
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